Microsoft Launches Website For The Activision Blizzard Acquisition
As the European Commission investigates Microsoft’s controversial acquisition, the California tech firm launched a website concerning the deal in the present day. With how combined the notion is across the acquisition, Microsoft has taken upon itself to make their plans clear. According to Microsoft, the gaming neighborhood, builders and gamers, are integral to their firm. Their gaming technique seeks to present gamers wider entry to video games and builders extra choices to construct, distribute and monetize their video games. In the creation of this web site, Microsoft hopes to share how the acquisition of Activision-Blizzard suits into their technique.
“Giving players choice in how they play their games makes gaming more accessible and leads to larger, more vibrant communities of players.” mentioned Phil Spencer, Microsoft Gaming CEO in an announcement. “Choice is equally important to developers. Developers benefit from having a diversity of distribution and business models for their games. Choice unlocks opportunities for innovation and enables the industry to grow.”
Microsoft has created a brand new web site devoted to the acquisition of Activision Blizzard.https://t.co/rSVTJVtF6V pic.twitter.com/AaHsTc6SH5
— Klobrille (@klobrille) October 3, 2022
“Too much friction exists today between creators and gamers; app store policies and practices on mobile devices restrict what and how creators can offer games and what and how gamers can play them.” mentioned Brad Smith, Microsoft Vice Chair and President in an announcement. “Our large investment to acquire Activision-Blizzard further strengthens our resolve to remove this friction on behalf of creators and gamers alike. We want to enable world-class content to reach every gamer more easily across every platform.”
Microsoft’s new web site catalogues updates and previous quotes from spokespeople concerning the Activision Blizzard acquisition, graphs, and interviews with Spencer. However most significantly, the principle draw to the eyes is an informational graphic titled “Benefits of Xbox + Activision-Blizzard.” This graphic detailed what Microsoft believed gamers, builders and the gaming trade at massive may benefit from the deal, regardless of the quite a few considerations.
Microsoft claimed that the deal would give gamers extra entry to video games on totally different gadgets, the flexibility to purchase video games by subscriptions or one time purchases, and different cellular content material from customary cellular platforms. For builders, the deal would get video games within the fingers of extra gamers, extra entry and assist, higher income and market guidelines by Microsoft apps, and adaptability in fee programs. Last however not least, the deal would increase the gaming trade’s competitiveness in cellular markets and conventional gaming, the place Sony and Nintendo stay the largest. The emphasis might be on making a optimistic office tradition and investing in studios all over the world.
Although the graphic depicts an optimistic future for the gaming trade, there are nonetheless many who stay cautious of it, however the launch of this web site proves how steadfast Microsoft’s perception within the Activision-Blizzard deal is regardless of these doubts.