Square Enix Montreal Announces Its New Name, Onoma, Following Embracer Group Acquisition

Earlier this 12 months in May, Embracer Group introduced a number of new acquisitions from developer Square Enix. They bought Crystal Dynamics, Eidos Montreal, and Square Enix Montreal. Today, Square Enix Montreal has revealed that it’s rebranding itself below the title Onoma. According to the corporate, they went by 165 completely different names. One of the targets they needed to perform was for the title to be simple to pronounce in each French and English. Talking concerning the title, the corporate mentioned “The right brand story and identity have the power to strengthen relationships, both internally and externally. We selected Onoma as the brand that would support a wide range of uses, experiences, and narratives.”

Going into the story of Onoma, the corporate mentioned “Onoma is Greek for name and names offer endless possibilities. Names breathe life into objects, persons, or concepts; bring them to the world – real or imagined. It is the start of a new experience, an invitation to go on a new journey. As game makers, we are CREATORS of new experiences, of new paths. Names shape identities. When we play we can be anyone, achieve anything, and go anywhere. As game makers, we are INVENTORS of new worlds, of new possibilities. Names are the beginning of stories – of our story as individuals and as a community. Stories are invitations to other worlds where the unknown, the impossible, and the magical become reality. As game makers, we are STORYTELLERS who always uncover a new story to tell and play. At Onoma, we are CREATORS, INVENTORS, AND STORYTELLERS, and the experiences and ideas that we bring to life connect us to each other and to players.”

Our energy has at all times been our capability to evolve and adapt to tendencies and market modifications. Our rebrand as Studio Onoma is another transformation that we’re excited to tackle,” the corporate mentioned. “Our new brand identity will serve as an umbrella to multiple products, programs, and initiatives, each with distinct personalities. We have built the Onoma brand to be flexible to see us into the future, connect with multiple audiences, and not hinder us from expanding with the market.”