Diablo 4 made $666 million in sales in under a week

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Activision Blizzard has announced that Diablo 4 has earned $666 million in sales in the first five days of the game on sale alone. The number is likely to be adjusted a bit to fit Diablo’s satanic themes, but it’s an impressive milestone nonetheless.

The news comes a week after Blizzard announced that Diablo 4 is the best-selling game in its long history, so it makes sense that it managed to make so much money.

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It’s no surprise how well Diablo 4 has done in sales.

Unfortunately, the publisher has yet to reveal any sales numbers. The $666 million is based on direct sales, meaning copies are sold to customers and not simply shipped to retailers. More interestingly, it doesn’t include any microtransaction sales, which Diablo 4 has in spades, so the actual revenue from the game is likely to be much higher.

Diablo 4 was also the number one game on Twitch from June 1 (Early Access launch) to June 9. That also broke Blizzard records for hours streamed, as well as hours watched over a similar period. It helps that the company has partnered with Twitch for a huge, multi-week Twitch Drops event that will continue through July 3.

There’s a lot more Diablo 4 coverage at the link. If you need help with something specific, a visit to our Diablo 4 beginner’s guide might be just the thing for you.



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